FCS Website
Transition from Sharepoint to WordPress
The University of Tennessee Institute of Agriculture, home of UT Extension, transitioned from Sharepoint to WordPress. My role as the Creative Content lead for the Department of Family and Consumer Sciences was to reinvent their public-facing website by sifting through decades of research-based information buried deep in pages and difficult to find. The focus was on maintaining the quality of researched information while making the content easy to understand and locate.
I worked closely with the Institute of Agriculture's ITS and Marketing departments to keep in step with new branding, copy, and design standards while serving as creative lead for the Family and Consumer Sciences Creative Team. In my creative lead role, I worked closely with subject matter experts to maintain the integrity of the information provided to the public while simplifying the content and content structure.
ROLES:
Project leadership – oversight of development from inception to deployment
Strategic creative direction and implementation of decisions
Art direction of branding, design, and content
Management of the creative team
oversight of creative funding
Ensuring project quality
Communication and collaboration with internal and external stakeholders, knowledge area specialists, and leadership
Project scope and reporting
Marketing
Web Development
UI/UX
SEO
Custom Content Management
Technical Consulting
Social Media and Social Marketing
Graphic Design
Photography
Research