Empowering Educators Across Tennessee

The Personal Finance Teacher Training Program, spearheaded by UT Extension, represents a pivotal initiative authorized by the Tennessee Department of Education. Aimed at preparing high school teachers to deliver comprehensive personal finance education, the program offers a blend of in-person, virtual, and hybrid workshops. These meticulously designed sessions provide the 14 hours of training required for teachers to effectively impart personal finance knowledge, equipping students with essential financial literacy skills for their futures.

Leadership and Creativity

Project Leadership

• Led the project from its conceptual phase to full-scale deployment, ensuring a robust framework for delivering high-quality educator training.
• Applied strategic creative direction to guide key decisions, enhancing the program’s appeal and educational impact.

Artistic and Design Direction

• Provided art direction across branding, design, and content creation, crafting a visually engaging identity that resonates with educators and stakeholders.
• Managed a dedicated creative team, fostering a collaborative environment to produce impactful, high-quality materials.

Funding Management and Quality Assurance

• Oversaw the allocation of creative funding, maximizing resources to achieve the program’s goals.
• Ensured the highest standards of project quality, from content accuracy to user experience, reflecting our commitment to excellence.

Stakeholder Engagement and Communication

• Engaged in effective communication with a diverse range of stakeholders, including internal teams, external partners, and educational leaders, ensuring alignment and collaborative success.
• Managed the project’s scope and reporting, maintaining transparency and accountability throughout the project lifecycle.

Innovative Digital and Marketing Strategies

• Led web development efforts, creating an accessible and intuitive platform for teacher registration and information dissemination.
• Directed UI/UX design and SEO strategies, optimizing the online experience for ease of use and visibility.
• Implemented a custom content management system and provided technical consulting to ensure a seamless, user-friendly digital environment.
• Amplified the program’s reach through targeted social media and social marketing campaigns, connecting with educators across the state.

Creative Content Production

• Oversaw the creation of engaging graphic design and photography, enriching the program’s educational materials and online presence.
• Conducted comprehensive research to inform the development of accurate and relevant content, underpinning the program’s educational goals.

The Personal Finance Teacher Training Program is a testament to UT Extension’s commitment to financial literacy education and our role in empowering educators across Tennessee. Through strategic leadership, innovative digital strategies, and a focus on quality and collaboration, we have created a program that not only meets the state’s educational standards but also inspires and enriches the lives of teachers and students alike.