Skill Up Tennessee Website

Site for Dual Audiences

Empowering Economic Growth through Education and Partnership

Skill Up Tennessee is a landmark initiative by the University of Tennessee, in partnership with the Tennessee Department of Labor, designed to propel individuals forward through the SNAP Employment and Training program. This multifaceted platform serves a dual purpose: it provides essential information to both participants eager to advance their careers and partners looking to contribute to this growth. Additionally, an internal, password-protected site acts as a comprehensive database and project management tool, facilitating seamless collaboration between TDL and UT Extension agents across the state.

Innovative Leadership and Creative Strategy

Project Oversight

  • Guided the project from its creative conceptual stages to a fully operational platform, ensuring a strategic approach to development and deployment.
  • Provided strategic creative direction, making pivotal decisions that shaped the project’s identity and messaging.

Creative Direction and Team Management

  • Led the art direction for branding, design, and content, establishing a visually compelling and informative online presence.
  • Managed a dedicated team of creative professionals, fostering an environment of collaboration and innovation.

Funding Oversight and Quality Assurance

  • Managed creative funding with a focus on maximizing impact and resource efficiency.
  • Ensured the highest standards of project quality, achieving a user-friendly and impactful digital experience.

Collaboration and Communication

  • Maintained effective communication with a diverse array of stakeholders, including internal teams, external partners, and industry specialists, ensuring a unified approach to project goals.
  • Managed the project’s scope and reporting with transparency, keeping all stakeholders informed and engaged throughout the process.

Digital and Outreach Excellence

  • Led web development and UI/UX design efforts, creating an intuitive platform that caters to both public and internal users.
  • Implemented SEO strategies and custom content management systems, enhancing the site’s visibility and usability.
  • Provided technical consulting, ensuring a robust and reliable digital infrastructure.
  • Utilized social media and social marketing to broaden the program’s reach, engaging with potential participants and partners alike.

Content Creation and Insight

  • Oversaw the production of compelling graphic design and photography, enriching the site’s visual appeal and communicative effectiveness.
  • Conducted thorough research to inform content development, ensuring accuracy and relevance to the program’s objectives.

Skill Up Tennessee exemplifies the University of Tennessee’s commitment to fostering economic growth and personal advancement through education and collaboration. Through strategic leadership, creative innovation, and a dedication to quality and accessibility, this project has established a vital resource for individuals and partners alike, driving forward the mission of enhancing employment opportunities across the state.

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