Tennessee Farm Family Health and Wellness Program

Branding, Online Delivery Solution, and Email Marketing Campaign

Elevating Health and Wellness in Agriculture

The Tennessee Farm Family Health and Wellness Program is an ambitious initiative designed to support agricultural producers by offering essential training for securing cost share dollars through the Tennessee Agricultural Enhancement Program (TAEP). This strategic effort aims to foster long-term investments in Tennessee’s farms and communities, strengthening the backbone of our agricultural sector.

Comprehensive Leadership and Creative Insight

Strategic Leadership and Execution

Guided the project from its conception through to its successful launch, ensuring a strategic and cohesive approach at every stage.

Imposed a visionary creative direction, leading decision-making processes that shaped the project’s impact and reach.

Creative Excellence and Team Management

Provided art direction for branding, design, and content, establishing a compelling visual and narrative identity for the program.

Led a dynamic creative team, championing innovation and collaboration to produce high-quality outcomes.

Quality and Stakeholder Engagement

Maintained rigorous standards of project quality, guaranteeing that every component delivered maximum value and effectiveness.

Facilitated ongoing dialogue with internal and external stakeholders, ensuring alignment and fostering partnerships.

Digital Innovation and Outreach

Implemented advanced web development and UI/UX strategies to enhance user engagement and accessibility.

Directed SEO, custom content management, and technical consulting efforts to amplify the program’s online presence.

Orchestrated social media and social marketing initiatives, extending the program’s reach and fostering community engagement.

Content Creation and Management

Oversaw the creation of compelling graphic design and photography, enriching the program’s visual storytelling.

Conducted thorough research to inform content development, ensuring accuracy and relevance.

Launched custom email campaigns, directly connecting with the agricultural community to provide timely updates and resources.

The Tennessee Farm Family Health and Wellness Program not only serves as a vital resource for agricultural producers but also exemplifies my role in leading a multifaceted project that bridges health, wellness, and agricultural investment. Through strategic leadership, creative innovation, and dedicated teamwork, we’ve crafted a program that promises to sustain and enrich Tennessee’s farming communities for years to come.

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