Marketing Toolkit Development
I played key roles in developing broad-reaching marketing toolkits for UT Extension and UT Extension FCS. I served as a state representative on the UT Extension Visibility Committee for several years. We worked alongside Tennessee Extension Agents and county representatives to provide helpful and necessary resources to help content creators develop consistent and on-brand marketing materials. As the FCS Creative Content Team lead, I helped build and deliver the department’s first marketing toolkit.
Please note: These toolkits sit behind password-protected intranet sites for exclusive use by UT employees. Each program developed and branded within UT Extension FCS had a unique branding guide to accompany the program within the internal resources site.