Team Building
Creative Content Team Development
My initial role at The University of Tennessee Institute of Agriculture was as the single communications driver for the Department of Family and Consumer Sciences (an arm of UT Extension). Within a year, I successfully streamlined resources and processes for creative production and program delivery. Next, I was allowed to begin growing a Creative Content Team to support the department's many programs and projects.
The team included web design and development, graphic design, e-learning, social media management, storytelling, video, and photography. My leadership role within the team involved strategic communication planning, creative direction, brand management, storytelling, grant inclusion, and serving as a consultant to leadership and subject matter experts and partners.
The team participated in many sponsored project efforts alongside state and national agencies and was crucial to all content-related departmental projects and programs. The chart in this post shows a summary view of team priorities and processes.
ROLES:
implementation and improvement of all design and development processes
Prioritize relevant potential
Work to formalize team structure
provide objective critique and guidance
Manage budgets
Creative Director and mentor over Creative team
Content marketing strategist
Strong communication skills to handle frequently conflicting demands
Liaison to marketing, ITS departments, and outside vendors
Develop job roles and functions within the team
Performance Reviews
Report to and advise leadership
Represent the department at conferences and in professional organizations
Coordinate with subject matter experts on content
Develop resources and training opportunities
Marketing