Social Media Marketing, Design, and Management
As creative lead for the Creative Content Team in FCS, I worked to develop and implement several layers of social media processes. Regular planning and executing social media strategies, creating and publishing content to various platforms, and interacting with the communities and audiences they serve. Also responsible for measuring results by tracking metrics and insights on each platform.
Monthly, our team was responsible for gathering content from subject matter experts, creating art and copy, and deploying social media opportunities for each day of the month to each of our 96 county Extension offices across Tennessee.
We also managed the state-level social channels for UT Extension Family and Consumer Sciences Department (@utextensionfcs) across several platforms and assisted with the Institute level channels for UT Extension (@utextension).
Finally, we were responsible for several grant-funded initiatives and social media efforts, including management and oversight of contracted designers, agencies, and student workers.